Marketplace - Item View Activity Dashboard

The Item View Activity dashboard is a combination of widgets: Key Performance Indicators (KPIs), focused metric tables, graphic displays of your data, data tables that can be quickly exported to a spreadsheet for further analysis. The data displayed on the dashboard is intended to give you actionable insights into the traffic to specific items, top hits and how they are trending, top item orders and how they are trending, and average views for selected timeframes.

You will see a link to this document in the heading of the dashboard, click on Dashboard Help to access the document.

KPIs

At the top of the dashboard, the top viewed item and top ordered item in the last 7 days are highlighted.  Two "Top 10" tables support the balance of your most popular items viewed and ordered in the last 7 days, along with a comparison to the previous 7 days.  You can expect to see some correlation in the two lists, as views lead to orders; you can also see where items viewed in large volumes did not lead to corresponding orders.  The orders represented here exclude any that were cancelled, and exclude any that are part of recurring shipments.  When comparing the percentage shifts from the previous 7 days, pay attention to both the # of views and the percentage shifts, in some cases one can be misleading without the other. In a different part of this dashboard (described below) you have access to this information for all items, plus a 30 day comparison.

In the next section, there are KPIs listed for the # of Items viewed, as well as the associated attributes of the items. Each of these has an expandable view with additional details.  There is a table that you can access by clicking on the # of Items Viewed KPI that will show all items, sorted in order of views and orders in the last 7 days.  The tables here are similar to the top 10 tables, and also reflect a 30 day comparison and how the views are allocated between customers and guests.  Use this information to monitor top performing trends, as well as unexpected performance both favorable and unfavorable, of specific items.  As you have special sales or targeted ads, you can measure the success against the "normal" trend that preceded the event.  The attribute KPIs have expandable views that show how the item categories and types are viewed in the selected timeframe, a sample is shown below under Focused Metrics.

Focused Metrics

There are mini tables of ranked attribute views that are associated with the items that have been viewed.  You can click on any of the attributes (Category, Extended Category, Primary Type) to see these tables.  Use this information to determine whether some items should be shifted or removed, whether traffic is focused where you expect or need it to be.  Think about your core business, and whether the less viewed items carry enough value to occupy the space allocated.  The lists are ranked by # of views in the attribute and can be exported to work with the data outside of the dashboard.  You may want to work with the numbers for a single or multiple timeframes - for example, are items within a certain attribute trending up over time, or are they historically similar in volume of views; do this by selecting timeframes in the filter and exporting the data.  The recommended file type for a spreadsheet is CSV.  By left-clicking on the 3 dots at the top right corner of the table widget, choose Download and export an image or file.

Graphic Displays

There are sections of graphic displays on the dashboard.  The funnel graphic identifies at the top how many unique item are viewed on average, for the timeframe selected.  Naturally, this means that some are viewing fewer and some are viewing more items - it will give you an indication of engagement on your platform.  Following the funnel from top to bottom, you can also see of the items viewed, the span of categories and other attributes that are involved.  For example, you might see that an average of 6 items are viewed in 1 category; this suggests very focused visits, where the same number of items viewed in 3 categories suggests more browsing or interest in a wider inventory of your product.  To the right of the funnel there are graphic representations of the attributes, showing at a glance which item groupings are viewed primarily and then gradually lower.  These graphics represent the metrics in the dropdowns available in the KPIs just above them.  In the graphics, you can click on a specific Item Category to filter the other attributes to that specific category, again in gradually descending order.  Remember that these attributes are characteristics of the specific items viewed - so you can quickly see the focus of your online traffic.

Exporting the Data Tables

The data table at the bottom of the dashboard is a granular listings of what is represented in the dashboard.  The table will react to filters set as you are viewing the dashboard, so you are able to see more details about what is impacting the results. There may be times when you want to look at this data, filtered or not, in a spreadsheet or image.  By left-clicking on the 3 dots at the top right corner of the table widget, choose Download and export an image or file.  The recommended file type for a spreadsheet is CSV.  This functionality allows you to shape and model your data for reporting, and importantly to inform your business decisions.