Marketplace - KPI Comps Dashboard

Use this dashboard to compare your priority Key Performance Indicators (KPIs) as they relate to each other.  No single KPI can tell the entire story of your performance - this dashboard gives you the ability to look at various time segment trends and quickly switch between metrics to appreciate how your KPIs are related.  For example, if your pure number of orders is declining month over month, week over week, etc. - yet your average order is appreciating at the same time you may be seeing that your customers are consolidating their shopping rather than buying less merchandise. This could be due to shipping incentives, or maybe special discounts.  On this dashboard, you can quickly see the trends for these metrics to make a larger scale comparison.  You are able to filter to the overall time period as well as the Marketplace on the right side of the graphics.

You will see a link to this document in the heading of the dashboard, click on Dashboard Help to access the document.

There will be times when you want to use this dashboard as the starting point, to assess overall trends - and find the ebbs & flows right down to hours or weekdays.  For example, your monthly trend might be fairly steady and performing as expected, while the weekly, or perhaps weekday performance has peaks and valleys where you can find opportunities.  Often labor and tasks can be better allocated when you know the more granular trends of your metrics. Similarly, marketing efforts can be made to move the needle on customer focus or incentives based on more targeted information.  You might see that over a long timeframe, certain weekdays would benefit from marketing efforts; this in turn could affect shipping needs, which you can also assess here.

There will be times when you want to use this dashboard as supplemental to your more focused dashboards.  You might find that your orders or shipping performance is not going according to plan, for example, and will be able to use the metrics here to quickly see how your other KPIs are trending for the same periods of time.  You can assess whether trends in certain items or maybe in cancellations are affecting sales dollars, or whether discounts are affecting volumes of items or orders.  You will want to look at your trends in all areas to understand if they are as expected or outside of your budgets or norms.

If you hover over the KPI descriptions in the legends of each graphic, you will see them come into focus while the others fade - this will help you with an isolated view of specific trends.  You can turn the KPI trends on & off by clicking on the description names in the legends.  You can also at each point on a trend line select that point to isolate the time segments on that tab to focus only on that selected point - for example, if you right click on a trend line at December, and Select that point, the other time segments on that tab will filter to December:

You can drill deeper into a specific point by right clicking on the point and selecting a drill-down period under Drill. The number of options here will depend on your starting point, if for example you select this option from the Quarterly graphic, you will be able to drill deeper to months and days:

Take care in noting that as you look at overlapping time segments, for example in looking at week 52 of a year and week 1 of the following year, both time segments could include the same month.  When you are looking at data with this level of granularity, it is a good idea to use the drill function (say from weeks to days) to understand exactly what is included in the numbers.

These tables can be exported to work with the data outside the dashboard. Do this by clicking on the 3 dots at the top right corner of the widget, choose Download and export an image or file.  The recommended file type for a spreadsheet is CSV.