Marketplace - Split Cart Activity

Note that the filter for Split cart will be reflected in the KPI panels and the Delivery Method data table. The remainder of the dashboard will reflect both single delivery and multiple delivery data so that you can easily analyze the data.

KPIs

At the top of the dashboard a selection of KPIs appear in two rows. The top row represents the "Review Date" metrics, and the bottom row represents the "Comp Date" metrics; these date periods are controlled with the filters to the right of the dashboard. Here you can compare the KPIs for two time periods to gauge performance, as well as to measure initiatives you may be testing. These metrics will respond to the split cart toggle filter, so you are able to quickly see customer behavior for single delivery, split cart or in the aggregate. You are able to filter the KPIs to activity related to other characteristics, including specific stores or warehouses as well as by state to further narrow the focus.

You already know that making customer shopping simple is key to a happy experience. Your average order could enjoy an uptick when customers are able to choose some merchandise for immediate receipt (think curbside pickup or same day delivery), even when some items in their carts are available solely via a shipping option. On this dashboard you will see the historical trends of customers who choose split cart at some point in their shopping history - this will allow you some insight into the value of customers who use this part of your service.  Are your customers with higher spend levels also those choosing the split cart option? If you offer automatic recurring orders, how do these affect the trends? You can filter the recurring orders from the results, or choose to include them.

The KPIs are relatively straightforward, and will respond to the Review Date and Comp Date filters, as well as any of the other more specific filters. Your analysis on this dashboard will be largely focused on shopping behaviors for split cart orders and how those compare with the balance of your business. Use the filter to the right of the dashboard to look at only orders with split cart. Do these customers shop at higher levels than customers who stick with a single delivery option? Where do you see highers items per order, perhaps that last small item tossed into the cart to achieve free delivery? Are you considering adding same day delivery, for example, to a geographic area? Perhaps the merchandise for that trial is limited and at the same time you want to incentivize your customers to shop at a certain level to enjoy a free delivery - you can start digging into the details here, and also monitor the results of the trial.

Graphic Displays

Below the KPI panels, you will see graphics for the various delivery methods, again responding to the filters you have selected, and at a glance you can see the volumes of orders in each.  How do these results compare with your expectations and importantly with your budgets? How do the average orders compare with your overall average order - are customers adding more to their carts when they can receive their merchandise in multiple ways? Is the average split cart order close to the free delivery level, or are customers adding even more than that amount?

You can see in the Delivery Method data table the percentage of your customers using each option. When you toggle the split cart filter, do you see especially high (or low) usage of any? What are the opportunities here - perhaps increase availability for certain options, say curbside hours or same day delivery regions?

Next you will see a high level comparison by single delivery vs. split cart, and how that compares for the two time periods you have chosen in your filters. Do you see the adoption trends that you expected? You also have insight here for orders with paid vs. free delivery, for single delivery and split cart. How do these compare - are your customers responding in higher levels of orders with free shipping when they can receive their orders in more than one delivery method? 

The data table that appears below these graphics will show you a variety of metrics, as they compare for single delivery and split cart. This data is represented in the graphics across this dashboard - here you can see them simply in table form.

Next you will see the trends of your customers, and their orders over time. How do your customers responded to the split cart option over time? Do you see more customers using this as time progresses, or is this a realtively un-used option? Look to the average order and items per order panels - how do the metrics compare over time? If customers using split cart shop at higher levels, it might be an opportunity to encourage its use. The more comfortable your customers are with a variety of delivery options, the more likely they are to continue shopping with you.

Some of your customers will choose split cart - what levels of shopping have they done historically? The next graphics will show you not only their average spending trends, they will also show those trends as related to paid or free shipping.  This is important in understanding the value of this option. Is it your higher value customers over time choosing the split cart option? You might find that offering this option is a valuable tool to keep customers shopping with you - notice the average purchasing trends for the customers who use it, are these your higher spending customers? How do the paid vs. free shipping trends compare? Perhaps there are opportunities to change your free shipping threshholds to encourage higher spending.

Any of the data tables can be exported to work with the data outside the dashboard. Do this by clicking on the 3 dots at the top right corner of the widget, choose Download and export an image or file.  The recommended file type for a spreadsheet is CSV.