This guide provides an overview of setting up and managing your FieldStack Web Store. Each section links to detailed articles for step-by-step instructions.

Setting Up Your Web Store

Setting up your web store involves four main steps, done in order:

1. Set up Attributes

Attributes are the characteristics that differentiate similar items - like size, flavor, or color. You'll create attribute types and values, then apply them to your products. This is what allows customers to select product variants online.

• See: Attribute Types & Attribute Values

2. Set up Product Images and Virtual Cases

Add images to your product listings so customers can see what they're buying. If you sell items in bulk (e.g., a case of 12 cans), you can create virtual cases that allow online customers to order at case quantities.

• See: Adding Multiple Images to Items via Item Edit
• See: Creating and Managing Virtual Cases

3. Create Sections

Sections are rules based on item attributes that control how products are grouped and displayed on your web store pages. You need to create sections before building pages.

• See: Creating New Sections for Web Store Pages

4. Build Pages

Use the Web Store Content Management tool to create your pages. There are two types:

• Category Pages - display products filtered by a section (e.g., "Dog Food", "Cat Toys")
• Content Pages - display custom content like informational text, promotions, or landing pages

Both types support a WYSIWYG editor for formatting text and adding images.

• See: Creating New Web Store Category Pages
• See: Creating New Web Store Content Pages
• See: Editing Web Store Content Pages (HTML & WYSIWYG)

Managing Your Web Store

Once your web store is live, these are the common management tasks:

Product Management

• Grouping Items Online
• Blocking items for sale on Amazon & the Web Store
• Amazon Manual Listing Tool
• Managing Customer Product Reviews
• Location Attribute Management

Pages & Content

• Managing Web Store Categories
• Managing Web Store Logos
• Managing Web store Text (String) Resources
• Web Content Accessibility Guidelines
• WYSIWYG Editor Guide

Administration

• Web Store Administration Page
• Specialty Tax by State
• eGift Cards